0:47 - Serial Entrepreneurship from a Young Age
2:11 - Working many jobs through High School and University
3:17 - Attending the University of Waterloo for Systems Engineering
5:15 - Working at BlackBerry and as Dr. Rec
7:41 - The road to VidYard: Video Production
9:27 - How VidYard works with Marketing Automation Platforms and CRMs
11:36 - The Fears and Responsibilities of a Tech Startup CEO
13:36 - People don't necessarily buy What You Do, but Why You Do It
14:29 - Heroes and Influences: Paul Graham of Y-Combinator and Larry Smith
15:58 - The Advantage of attending Y-Combinator
Michael Litt, founder of VidYard, speaks about starting out as a kid entrepreneur selling fireworks and on holding up to five jobs while in university. This set him up for future success in his start-up business. He speaks about what he learned about software and processes from BlackBerry, the innovative tool they have created and how it interacts with marketing automation tools like Marketo, Eloqua, ExactTarget, Pardot and Hubspot to allow users to gain greater insight on their video marketing campaigns. This data can then be utilized by Customer Relationship Management tools, like SalesForce. He also talks about his role as as a tech start up CEO, his influences including Larry Smith and Paul Graham from Y-Combinator, his experience at Y-Combinator and experiences at the University of Waterloo where he attended for Systems Engineering.
Michael Litt is the Founder and CEO of Vidyard, a software company headquartered in Kitchener, Ontario that creates software to host and analyze video performance. Michael, who has been named by the press as the Mark Zuckerberg of Canada, has won numerous awards including the Top 30 under 30 in Marketing Magazine and Entrepreneur of the Year in Ernst & Young.
We're passionate about taking video to new heights
If you're creating marketing videos, chances are you're also looking for a way to measure their impact on revenue. Beyond tracking your video's total number of views, Vidyard reveals who's watching your content, and for how long with detailed viewer analytics and engagement data; we give you all the details you need to enable your sales team with more qualified leads. With Vidyard, you can embed video in your website with a branded player, view real time attention span data, share videos to social networks (including full YouTube channel management), create calls to action, split-test your splash screens, and pump all of your data directly into your marketing automation contact records. We deliver an outstanding video marketing platform that allows you to see exactly how viewers interact with your content so that you can amplify, modify, and improve your video marketing based on measurable criteria.
Transform viewers into customers with the power of Vidyard.