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Music Marketing: Strategy [7 Steps] (Music Business Lesson MM-001)
 
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C'mon over to http://www.musicbusinessinstitute.com to get your free 3-part video training series for musicians. In this lesson James Taylor of the Music Business Institute goes through the 7 steps of successful music marketing. It's both a blueprint and a roadmap that you can also use to create the kind of music career you desire. It's also deceptively simple although the implementation will require that you learn some step-by-step techniques and tactics. 1. Build Your Fan Lists What is the one thing that all successful artists have in common - LISTS. Lists are the lifeblood of your business as a musician and without them it's almost impossible to make a living from your craft. 2. Develop Relationships With Fans The relationship with your lists will sustain you emotionally, creatively and financially over many, many years if you do it right. However if you disrespect your lists, speak down to them, or treat them as just a source of income then you are likely to have a very short career in music indeed. 3. Learn What Fans Want There exists two main schools (or Tribes) in the marketing of music, the Cool Kids and The Musicpreneur. These two tribes have very different thoughts when it comes to innovation in music and the idea of listening to your fans. 4. Create Work That Excites Fans A musician today has two jobs; creating and communicating. Music Business Institute is primarily about teaching the latter rather than the former because we have to assume you know how to create exciting work. Creating is about honing your craft as a musician. Communicating is about learning how to market and sell what you have created. It's why we call it the Music Business. Music + Business. 5. Identify Fan Type OK, by this point you know that building lists, developing relationships with them, learning what they want and creating work that excites them is important. The 'fan ladder' looks to move someone from just being mildly interested in your music to where they will buy everything you ever produce (concert tickets, recordings, merchandise). You want to move them from being a 'suspect' to a 'super fan' or "true fans". 6. Empower Super Fans Successful artists always have their own small army of super fans. Beliebers (Justin Bieber), Swifties (Taylor Swift), Little Monsters (Lady Gaga), Lovatics (Demi Lovato) and Smilers (Miley Cyrus) are all examples of Super Fans. 7. Promote Work Using Events The final step is about promoting your work using events. Firstly events they create excitement around your music. There are different types of events which can be used to promote your work. There are product launch events, tour announcement events, promotional events and many more. Go to http://www.musicbusinessinstitute.com to claim your free 3-part video training series for musicians.
Artist Development: [Full Length] (Music Business Lesson AD-007)
 
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GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt In this full-length video we cover the 'Six Stages of Artist Development'. These are the six stages that I see musicians go through in the course of their career. This video is intended as a high-level overview to help you assess where you are in your music career and what you should be focusing on. Video Highlights: 00:15 -- Musician Overwhelm 00:50 -- Pareto Principle 01:21 -- The Six Stages of Artist Development 01:49 -- The Explore Stage 03:38 -- Validating your music 04:00 -- Connecting with your audience 04:15 -- Two types of Validation 04:40 -- Live shows and EP's 05:32 -- Refining your sound, songs and marketing 06:11 -- Finding an agent 06:27 -- Difference between agents and managers 06:40 -- Making music your full time job 07:04 -- Refining your marketing as a musician 07:17 -- Viral growth 07:39 -- Playing in new touring markets 07:57 -- Your first album 08:50 -- Stepping on the gas 09:17 -- Massive fan growth 09:33 -- Your first hit album 10:27 -- Achieving sell-out tours 10:49 - Growing your team (techs, tour managers, merch person) 11:45 -- Common issues 12:33 -- Pitfalls 12:53 -- The Maximize Stage (difficult second albums!) 13:13 -- Sponsorship and Endorsement deals for musicians 13:30 -- Consolidating your live music career 13:48 -- Musicians and bands as 'Cash Cows' 15:00 -- Renewing your music career 15:15 -- Taking risks with your music 15:42 -- Reinvention 15:54 -- Reconnecting with your audience 16:19 -- Rediscovering your love of music 16:52 -- Building new audiences 17:17 -- Case Study 17:58 -- Bringing it all together GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt Have fun :)
Getting Gigs: Masterclass [Douglas Gillespie] (Music Business Lesson GG001)
 
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Did you know that some bands are making over $3million a year just from playing corporate and wedding gigs? GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt These are artists you've never heard of, they don't appear at big festivals, yet they get to travel the world playing music. A number of them are represented by Douglas Gillespie of the UK's 'Entertainers Agency' and in this fascinating interview he talks about what it takes to make it as a musician in the corporate and wedding world. ideo Highlights: 00:06 -- Corporate Events, Billy Joel & Andrea Boccelli 01:33 -- How to get corporate and wedding gigs? 03:13 -- How to make millions playing corporate band gigs? 05:40 -- How are corporate music agents paid? 09:40 -- How to be a successful corporate or wedding band? 11:40 -- The Corporate and Wedding Band Secret! GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt
Music Marketing: YouTube [How To Create Your YouTube Channel] (Music Business Lesson MM-007)
 
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Go to http://www.musicbusinessinstitute.com to get your free 3-part video training series for musicians. In this free video tutorial we cover 'How To Create Your Own YouTube Channel'. The video explains how musicians, bands, and music artists can create their own YouTube channel in less than five minutes. For more free training on YouTube for Musicians go to http://www.musicbusinessinstitute.com
Music Marketing: YouTube [How To Brand Your YouTube Channel - Canva] (Music Business Lesson MM-008)
 
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Go to http://www.musicbusinessinstitute.com to get your free 3-part video training series for musicians. In this free video tutorial we cover 'How To Brand Your YouTube Channel'. The video explains how musicians, bands, and music artists can create their own YouTube channel art and branding in less than five minutes using Canva. For more free training on YouTube for Musicians go to http://www.musicbusinessinstitute.com
Music Copyright - The  Bundle Of Rights
 
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C'mon over to http://www.musicbusinessinstitute.com to get your free 3-part video training series for musicians. In this lesson James Taylor of the Music Business Institute goes through Music Copyright and The Bundle of Rights. 0:24 - What is copyright 0:46 - The Bundle of Rights 1:17 - Derivative Rights 1:40 - Replication Rights 2:11 - Distribution Rights 2:26 - Performing Rights 3:28 - Recap It’s James Taylor here from Music Business Institute, and in today’s video, I want to talk to you about copyright. Specifically, what we termed: The Bundle of Rights. Now, just a quick recap, what is copyright first of all? Very simply, a copyright is created when you do something that is both original and in material form. So as an artist, if you write a song that’s original and you put it some kind of material form – you right it down, you record it – then that copyright is created from there. But I want to talk about the bundle of rights. These are the rights when you create a copyright, the bundle of rights belong to you. And this is very, very important because as we get into different rights of usages, so whether someone want to use your music for print rights, or synchronization rights, or publishing rights, or whatever the types of rights. You can often just come back to this bundle of rights, which are yours when you create a work. Go to http://www.musicbusinessinstitute.com to claim your free 3-part video training series for musicians.
Artist Development: [Explore] (Music Business Lesson AD-001)
 
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GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt How musicians can avoid feeling overwhelmed. Video Highlights: 0:15 -- Musician Overwhelm 0:50 -- Pareto Principle 1:21 -- The Six Stages of Artist Development 1:49 -- Stage 1 Explore Hi, Its's James Taylor from Gigs Academy here. Everyday I'm contacted by musicians around the world and many of them just feel overwhelmed by all the things they are told they should and shouldn't be doing to take their career to the next level. I think a lot of the uncertainty stems from them being told that they should be doing ALL these things. And frankly as you progress in your career as a musician you are going to find that you'll have to do DIFFERENT things. MUSICIAN OVERWHELM? The first thing I see is a lot of overwhelm in the calls and emails I get from artists. The second thing I find is that a lot of artists are just trying to do too much. They need to think about the 80/20 rule, the Pareto Principle. 20% of the things you are going to do are going to deliver 80% of the results. I see a lot of artists, because they have no strategy for their career and because they are told they should be doing all these things, trying to do too much. As a result they don't do any of them very well. So these six stages are really the classic stages of the career development process for musicians and artists. I've worked with artists at all stages of this. I've worked with the artist that is just getting started in their career to the artist that are getting their first albums out. From artists who are getting traction in their career and that are having hits, to musicians and bands that are trying to reinvigorate their career. They maybe hit a plateau in their career or their playing. So let's get started: Stage 1 -- Explore Explore! The first stage that any artist starts on is what I call the stage of Exploring. The Explore Stage is that classic stage where if you are a band you are going to be forming the band, you are going to be getting together to rehearse and write those first couple of tunes. If you are an artist you've perhaps got an idea of the sound that you want but you are really exploring your capacities as a musician. You are starting to build your craft as a musicians or a band. TRY NEW THINGS At this stage your objective should really be to try new things, to discover new sounds, write in different ways and work-up new material. So don't try to feel that you need to start getting out there and marketing in a big way, setting up websites, contacting promoters and doing all the big heavy-duty stuff at this point. You just want to be exploring your creativity as a musician. At the Explore Stage you may be doing your first shows or recording your first tracks to let people hear. The biggest thing you want is feedback. You want feedback from trusted advisors or friends. You are not looking to go out into the world. You are just looking for some initial idea of is this working? So at this stage just focus on getting feedback. That's your goal at this Explore Stage. Once you've nailed that part you start to move onto Stage 2. GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt
ONTRAPORT - Marketing Automation with Brian Bargiel and James Taylor
 
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James Taylor talks with Ontraport trainer Brian Bargiel at ONTRAPORT HQ in Santa Barbara about marketing automation for musicians, authors and artists. Go to http://bit.ly/1LnNvWF to learn more on ONTRAPORT and Marketing Automation. Brian Bargiel - https://brianbargiel.com/ For more free music marketing videos head over to http://musicbusinessinstitute.com/ Learn how thousands of entrepreneurs have super-charged their businesses and simplified their lives using ONTRAPORT. Schedule your personalized demo today and get a no pressure, no hassle snapshot of what ONTRAPORT can do for your business and your life. In the video we cover: * What is marketing automation? * How automation works? * Marketing automation software * What is ONTRAPORT? * ONTRAPORT vs. other software * ONTRAPORT features For more free music marketing videos head over to http://musicbusinessinstitute.com/ Go to http://bit.ly/1LnNvWF to learn more on ONTRAPORT and Marketing Automation.
Barbara Higbie Interview (Part 1 of 3)
 
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Get your free 3-part video training series for musicians at http://www.musicbusinessinstitute.com In this interview Music Business Institute founder James Taylor talks with with Grammy nominated composer Barbara Higbie about her career. Barbara Higbie has worked with artists ranging from Carlos Santana and David Grisman to Bonnie Raitt and Terry Riley. This is part one of a three part case-study video series on Barbara. In Part 1 we find out how she got her start as a musician, her biggest failure and what it takes to succeed as an instrumentalist in today’s music industry. She also discussed finding inspiration as a songwriter and writing solo vs. writing as part of a group. Here’s what we cover: 00:06 - Introduction 03:05 - Early hits with Montreaux 05:03 - Alternative Music and Women’s Music 05:35 - From Africa to California 06:38 - Her biggest failure and lessons learned 08:08 - The Law of the Category 08:46 - Regaining her confidence (stalkers and the FBI) 10:20 - Succeeding as an instrumentalist in today’s music industry 12:50 - Aha moments as a creative artist 15:43 - Barbara Higbie's creative process 17:46 - Differences in composing melodies vs. writing lyrics 19:25 - Finding inspiration as a songwriter 20:14 - Writing solo vs. writing as a group 23:45 - Finding a co-writing partner To get your free 'Music Marketing' video training series go to http://www.musicbusinessinstitute.com
Music Jobs: James Taylor's Story (Music Business Lesson MJ-001)
 
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GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt The video was originally filmed to be shown to school children at a school in Japan. It features James Taylor talking about some of the different music jobs he has had in his career. These include music promoter, music manager, music marketer, record label executive, music publisher, concert promoter, festival promoter, music educator, and booking agent. GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt
Online Guitar Summit
 
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37+ world-class guitarists reveal their secrets to learning and playing guitar. Claim your free pass at http://onlineguitarsummit.com/ Ever longed to become a better guitarist, improve your technique, break through blocks, or just have more fun on the guitar? With the Online Guitar Summit™ you'll get access to interviews with some of today's leading acoustic, fingerstyle, jazz, and blues guitarists. So register today to discover how to unlock your potential as a guitarist. http://onlineguitarsummit.com/
Artist Development: [Renew] (Music Business Lesson AD-006)
 
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GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt Musicians and bands can get stale, no matter how successful they are. When that happens they need to Renew their career which is what the final stage of the Artist Development process is all about. ideo Highlights: 0:07 -- Renewing your music career 0:30 -- Taking risks with your music 0:50 -- Reinvention 1:00 -- Reconnecting with your audience 1:27 -- Rediscovering your love of music 2:00 -- Building new audiences 2:25 -- Case Study 3:06 -- Bringing it all together The sixth stage is all about renewing your music. It's about renewing your brand, renewing your music, renewing your live shows. It's about injecting new life and ideas into your music. I've worked with artists at the Maximize Stage who have become stale and they need to take risks and renew their music. The classic examples of this are Davie Bowie and Madonna, who every few years will give a new lease of life to what they are doing. Maybe it is new collaborations or new inspirations. Now we look at the 'Three R's' of his 'Renew Stage'. Firstly their Reinvent. They are masters of reinvention. Secondly they are looking to reconnect with audiences that were perhaps with them right at the very start but have maybe lost that relationship with them. They want to reconnect with those audiences and reconnect with what they feel makes their music. Maybe it's about renewing their sound. Then they are Rediscovering. They are rediscovering their love of music. At this stage I've seen artists who are on a bit of a treadmill of just touring nonstop, releasing music, the press interviews and they get burnt-out. They have to sometimes take a step back and rediscover and fall in love again with why they got into music. Why do they write songs, what do they love about playing live, what do they love about being in the studio. So that's an incredibly important point. Also here they are looking to build new audiences. What you will always find is that as you work on your next project or album you'll find people leaving you. That's fine. They move onto new artists or they may leave your music for a while and then rediscover it again. I did this very successfully with an artist who'd had lots of big hits in the 80′s and 90′s but who had gone away because they had some issues. What they needed to do was renew themselves as a band and they did it incredibly well and one of the ways they did it was appealing to these new audiences. In this case it was appealing to the children of their original fans so that the parents and the kids would come along to their shows. And suddenly they were filling out arenas again, having top ten albums. They had reconnected with what fundamentally made them a band and why they got involved in music in the first place. I hope these six stages have been useful to you. They provide you with an overall framework on how to think about your career. As you can see the kind of things you are looking to achieve at the Explore Stage are very different to those at the Supercharge Stage. Don't ever be fooled into thinking that you need to do all these things all at once. As you progress you will need to do different things. You are going to want to put different emphasis on building different parts of your career. At the Explore Stage you want to be spending your time woodshedding. You want to be in there writing new tunes, trying out new concepts, experimenting as a musician. At the Validate Stage you want to find out if your music is connecting with people. Does it hit them. Does it make the impact that you want your music to make. At the Refine Stage you are polishing your music and live shows. And then you are Supercharging, having great fun knocking it out of the park. Then you are looking to Maximize all of this and create new revenue streams. And finally you need to Renew yourself as an artist. I hope this video has been useful to you. I'd love to read your comments and answer your questions. Please leave them at the bottom of this video. I look forward to catching up with you soon. GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt
Artist Development: [Validate] (Music Business Lesson AD-002)
 
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In this post we talk about the importance of validating what you are doing with your music. Video Highlights: 0:06 -- Validating your music 0:26 -- Connecting with your audience 0:36 -- Two types of Validation 1:04 -- Live shows and EP's Stage 2 -- Validation Stage two is all about Validation. The idea of validating what you are doing. I'm not necessarily saying validation in a commercial sense. It doesn't always mean that. What you are trying to do is get validation that there is interest in the music that you are creating. There is no point in trying to push to these other stages until you have a sense that your music is connecting in some way with your target audience. How to measure if your music is connecting? There are two ways to measure Validation. The first is money; people are paying the tickets to go to your shows or they are buying those downloads. The second one is attention; you are getting a lot of likes on your Facebook page, you are getting followers, you are maybe getting initial coverage for you and your music. Those are the two ways you can track interest. Live Shows and EP's At this point in your career you are probably starting to do more shows. In the Explore Stage you were doing your first shows and demos but at the Validation Stage you are starting to take it up a level. You are adding more shows now, you may be releasing your first EP. You are not looking for it to sell a million copies but you are wanting to find out if the music you are putting out there is being validated in the market. Do people like what you are doing? At this point you also want to find out if your music is connecting with your target audience. There is no point starting to ramp up and move if what you are doing isn't connecting. If people aren't coming to you and feeling really strong about what you are doing then you are not getting a sense of validation. That's Stage 2.
Artist Development: [Refine] (Music Business Lesson AD-003)
 
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GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt In part three of the Artist Development Stages model for musicians we cover refining your music, marketing, sound and songs. Video Highlights: 0:07 -- Refining your sound, songs and marketing 0:44 -- Finding an agent 1:04 -- Difference between agents and managers 1:27 -- Making music your full time job 1:44 -- Refining your marketing as a musician 1:54 -- Viral growth 2:10 -- Playing in new touring markets 2:27 -- Your first album GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt
Artist Development: [Maximize] (Music Business Lesson AD-005)
 
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GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt Once a music artist or band reaches a certain level of success in their career then they need to look to maximizing potential revenues. This is what the 'Maximize Stage' of Artist Development is all about. Video Highlights: 0:10 -- The Maximize Stage (difficult second albums!) 0:28 -- Sponsorship and Endorsement deals for musicians 0:46 -- Consolidating your live music career 1:01 -- Musicians and bands as 'Cash Cows' Transcript You got to the fifth stage in the sequence, this idea of Maximizing. This is the typical difficult second album stage if you are a recording artist. What you find here is that this is the stage where you look to maximize your revenues as an artist. At this point you are starting to do endorsement deals or sponsorship deals. You are adding new products outside of just your typical recordings and live shows. Maybe you are having VIP levels that people can buy so they can meet you after the show for example. At this point you are consolidating. The whole point of this stage is to consolidate and to not move back. It's like snakes and ladders. You want to continually working to move up to the next level. Artists at the Maximize Stage are normally referred to as 'Cash Cows'. What you'll find is that a manager will often have three artists in their roster. They'll have an artist who is at the Validate Stage, who is just starting to build their career and as a manager they are helping the artist Refine their career. They'll have an artist that is maybe getting their first hit. That's a really exciting time for a manager whose artist is getting their first hit album. It's a great buzz to see your artist becoming successful. And then they'll have what is called a 'Cash Cow'. This is an artist who has maybe been around for a little while who can pull in good audiences, sell-out tours and have successful albums. Many artists will stay at this stage or they will go back. It is often difficult to stay at this stage and keep your music the same. You really have to go to the next stage. GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt
Artist Development: [Supercharge] (Music Business Lesson AD-004)
 
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GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt The first hit album, the sell-out tour, the explosive growth of your fan base. These indicators all point to you arriving at what we call the 'Supercharge Stage' of your music career. In the fourth installment of the 'Artist Development Stages' video series we cover what the 'Supercharge Stage' means and common pitfalls. Video Highlights: 0:06 -- Stepping on the gas 0:29 -- Massive fan growth 0:46 -- Your first hit album 1:40 -- Achieving sell-out tours 2:03 - Growing your team (techs, tour managers, merch person) 3:00 -- Common issues 3:48 -- Pitfalls Transcript The Supercharge Stage is all about stepping on the gas. You've got your solid foundation in terms of your music, your songs, your live shows, your fans. And now it's a case of stepping on the gas. Really applying yourself. Intensively working on your career as a musician. This stage is normally demonstrated because you start to see massive fan growth. This is when you start to see mass adoption, people coming to your music, buying your albums, buying tickets for your shows. It is also the time you probably have your first hit album. When I talk about hit albums I'm always conscious here that for a lot of artists when you say 'hit album' they think that means a million copies. Depending on what style of music you are involved in that is maybe not necessarily the case. I've seen artists have incredibly successful careers and a hit album in their market is 10,000 copies throughout the course of their career, or even 5,000 copies because they have other revenue streams or they are releasing albums once a year, at a more rapid rate. It really depends. I've worked with artists in the classical world, the jazz world, the rock world, even in dance music. I've seen it this supercharge stage being applied to different genres. The other thing you'll start to notice here is that you are going to start to get your first sell-out tours. In the Refine Stage you'll start to have sell-out shows but in the Supercharge Stage you're going to see an entire tour sell-out. That's when you know that you are at this stage, that you are getting mastery of this stage. Another by-product of this is growth of your team. At Refine you may have an agent, manager and attorney. At the Supercharge Stage you are likely to have a tour manager, guitar tech, drum tech and merchandise person. I've seen artists that do really, really well at this stage because as well as building their fan base they are also able to build a great team around them that are around for years and years. These people can make life on the road much more enjoyable because there is a camaraderie with a team that you don't always get in the early stages when you are a lone wolf. Most of the issues I see are either when an artist is between the Validate and Refine stages or the Refine and Supercharge stage. I have entire courses on the live side on how to take your live career from one stage to the next. I'll tell you about that in some future videos. So to recap: You've started Exploring. You've Validated your market. You have Refined it, you're getting much slicker with your shows and songs. And then you get your first hit at the Supercharge stage. At this point I see a number of artists just moving back to a previous stage because they are not prepared or they haven't done the earlier stages well and have rocky foundations. GET FREE MUSICIAN TRAINING AT: http://www.musicbusinessinstitute.com/yt