STRATEGIC PLANNING FOR LAW FIRMS: A PRACTICAL ROADMAP
By John Sterling
ISBN: 978 1 908640 19 2
RUNNING OR MANAGING A LAW PRACTICE? THIS 'ROADMAP' HELPS YOU PLAN A BETTER ROUTE TO CONSISTENT PROFIT AND GROWTH
An appreciation by Phillip Taylor MBE and Elizabeth Taylor of Richmond Green Chambers
One of the latest publications from the estimable Ark Group, 'Strategic Planning for Law Firms: a Practical Roadmap' gives you access to the kind of top-flight management consultancy and advice you need to position and grow your law practice, or firm as a profitable business. In our view it should emerge as a must-have purchase for anyone involved in the operation of a legal practice.
It will certainly be of special interest to law firms whose senior partners and/or practice managers are all too aware that law, as well as being a learned profession, is also a business, with in-built business concerns and objectives involving, for example, client service, competitiveness, profit and growth.
The book is obviously targeted to law firms in North America, but all the more interesting for that. It's always valuable to gain access to insights on strategic business practice gleaned from one's transatlantic peers and contemporaries -- especially in today's competitive global markets.
In format and content, not to mention philosophical orientation, the book could be referred to as (and is) a management report, although it's more than that.
Neither a 'manual' nor a 'practical guide', it's instead called a 'roadmap' -- which it more or less, is. It functions as a sort of ordnance survey of strategic management advice designed to guide you through those specific business territories through which law firms must typically navigate, while alerting you to possible wrong-turnings and obstacles that may confound and confuse you along the way.
The topics it covers are too extensive and numerous to list here in their entirety, but they do include, for example, the elements of a well constructed strategic plan... the strategies and resources needed to achieve it... the means of developing such strategies ... and the practical means by which they may be put into action on a day-to-day basis.
The book's four-part structure includes a review of management tools and principles that drive winning strategies, together with a discussion of the strategic issues that face law firms, including people issues, knowledge management and financial management.
And, as example is often the best form of instruction, there are some rather fascinating case studies that demonstrate by illustration and anecdote how the strategic planning process actually works.
Author John Sterling, an expert in strategic planning, assures us that the principles and practices described are applicable equally to large, mid-size and boutique law firms, Within the UK context, we would also add that the book is a useful source of consultancy for firms of solicitors with international links and directly adaptable to the needs and aspirations of sets of chambers.
Indeed, with business having gone global, this 'roadmap' would be useful for just about any law firm anywhere, particularly firms specializing in commercial law. Whether or not you have sought out the services of a management consultant, this book will familiarize you with the systems, methods and processes of strategic business planning, which can only help you enhance the reputation and profitability of your firm.