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Ch 14: Introduction to Integrated Marketing Communications (IMC)
 
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Hi, and welcome to this discussion on designing and managing integrated marketing communications. In previous chapters we’ve reviewed product, price, and place concepts. With this chapter we have now moved on to the final marketing “P”: promotions. In this lecture we’ll review promotions concepts including: • Integrated marketing communications and what’s included and • How to develop effective communications Let’s get started!
Views: 59056 Transparency Marketing
Master of Science International Marketing Communications Strategy
 
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Milena Isabelle LAMBART & Benjamin OEZSANAY Experiences The field of communication and marketing is evolving at a rapid pace, which creates many new opportunities and challenges for people who work in marketing. Thanks to this international programme, qualified managers can acquire skills and knowledge that are essential in communication and marketing in order to reach a better understanding of the way these topics interact and work together, and students are prepared for a career in marketing or advertising. The International Marketing Communications Programme is run jointly by ESCEM, school of business and management (Poitiers) and the University of Greenwich. Students who choose this programme will therefore study both in the UK and in France and obtain Master's Degrees from The University of Greenwich and ESCEM. Students who graduate from this programme are highly proficient and show their potential employers that they are able to cope with the practical and academic demands of mobility and intercultural complexity of today's global market. Students who choose this programme have to be able to understand and implement the major theories of communication and marketing, research, brand manufacturing, strategy, new forms of marketing leverage, public relations, sponsorship and advertisement. They should also be able to evaluate the various aspects of an international marketing campaign. The programme's strengths: • Double-degree in the UK and in France • A multitude of professional, social and business networks thanks to the two institutions • The opportunity to back your curriculum with solid professional experience (internship in any country) • The opportunity to develop a range of interrelated employability skills throughout the programme including, reflective awareness, cultural sensitivity, communications, negotiation and team-working skills. • Diverse group of students Individual coaching and support throughout the programme MORE INFORMATION: http://www.escem.fr/en/international-students/full-time-programmes/master-international-marketing-communications/ A QUESTION? Contact Maria-Eduarda VERGNAULT, [email protected], +33 (0)5 49 60 58 58 FOLLOW US on FACEBOOK : www.facebook.com/ESCEM.International
Views: 929 escem
21. RDD 2011 - International Marketing Communication Strategy
 
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Le DVD retransmet l'intégralité de la cérémonie au tarif de 15 €. L'ensemble des recettes seront reversées au Bureau des Etudiants de Poitiers en charge de l'organisation de la soirée. Merci de mettre votre chèque à l'ordre du « BDE ESCEM de Poitiers » Pour toute commande, contactez Audrey Bouguereau : [email protected] et envoyez votre chèque à son attention : ESCEM, 1 rue Léo Delibes BP 0535 37205 TOURS Cedex 3
Views: 827 escem
Master of Marketing Communications
 
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Course coordinators of the Master of Marketing Communications, Dr Jennifer Beckett and Dr Danielle Chmielewski-Rainmondo explain how the University of Melbourne offers a truly unique, interdisciplinary and industry-focused degree. Current Master of Marketing Communications students Karen Liang and Claire Frost share their impressions of the program and why they chose to study at the University of Melbourne. Before moving to Melbourne, Karen studied art and business communication in Guangzhou, China. The Master of Marketing Communications builds on both of her interests. Claire is also passionate about marketing and the arts, combining study with a part time role where she manages the online marketing for Melbourne independent theatre company TBC Theatre.
Views: 10627 ArtsUnimelb
Advertising & Marketing Communications Management  - International Student's Experience
 
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Hear about Belema's experience in the three-year Advertising and marketing Communications management advanced diploma program at Algonquin College. Help us caption & translate this video! http://amara.org/v/3wt3/
PR Goals, Objectives, Strategies & Tactics
 
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This video explores PR strategies and tactics, in the context of the PR planning process. This video is part of a series that I developed for my Introduction to PR class at Bridgewater State University. Looking for the infographics I reference? You can find them linked on my website: http://www.melaniejoymcnaughton.com/how-to/
Views: 51657 Melanie McNaughton
Project Communications Coordinator at Plan International
 
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Interview with a Project Communications Coordinator at Plan International United Nations Office in Geneva.
Views: 229 Fondation Eduki
How To Integrate Personal Brand Strategies on Social Media | Dr. Soo Wincci | TEDxUSMNibongTebal
 
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In social media era, how do you build up your own personal branding? In fact, how is it making you a star in your circle? Dr. Soo Wincci shared her ideas and strategies upon this which was also what she researched on when doing her PhD. Dr Soo Wincci is an award winning Malaysian singer, actress, composer, chef, apprentice radio DJ, ambassadorial role, host, model, beauty queen and also an entrepreneur. Dr Soo was crowned as Miss World Malaysia 2008 and represented Malaysia in the Miss World 2008 beauty pageant. In 2014, she was selected at TOP 100 world most beautiful faces by Hollywood Independent Critics. She is a law graduate from UK, MBA holder from Australia and PhD in Business Administration from Malaysia. She was awarded as “The 1st Miss World Malaysia to receive PhD” in 2016 after her completion of six years PhD in Business Administration. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 13245 TEDx Talks
Master of Science International Marketing Communications Strategy
 
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Jennifer HAN Experience The field of communication and marketing is evolving at a rapid pace, which creates many new opportunities and challenges for people who work in marketing. Thanks to this international programme, qualified managers can acquire skills and knowledge that are essential in communication and marketing in order to reach a better understanding of the way these topics interact and work together, and students are prepared for a career in marketing or advertising. The International Marketing Communications Programme is run jointly by ESCEM, School of business and management (Poitiers) and the University of Greenwich. Students who choose this programme will therefore study both in the UK and in France and obtain Master's Degrees from The University of Greenwich and ESCEM. Students who graduate from this programme are highly proficient and show their potential employers that they are able to cope with the practical and academic demands of mobility and intercultural complexity of today's global market. Students who choose this programme have to be able to understand and implement the major theories of communication and marketing, research, brand manufacturing, strategy, new forms of marketing leverage, public relations, sponsorship and advertisement. They should also be able to evaluate the various aspects of an international marketing campaign. The programme's strengths: • Double-degree in the UK and in France • A multitude of professional, social and business networks thanks to the two institutions • The opportunity to back your curriculum with solid professional experience (internship in any country) • The opportunity to develop a range of interrelated employability skills throughout the programme including, reflective awareness, cultural sensitivity, communications, negotiation and team-working skills. • Diverse group of students Individual coaching and support throughout the programme MORE INFORMATION: http://www.escem.fr/en/international-students/full-time-programmes/master-international-marketing-communications/ A QUESTION? Contact Maria-Eduarda VERGNAULT, [email protected], +33 (0)5 49 60 58 58 FOLLOW US on FACEBOOK : www.facebook.com/ESCEM.International
Views: 531 escem
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 385464 ThoughtCatalyst
Celsius International - Sales and marketing communications strategy for large organizations in EMEA
 
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Traditional market penetration analysis works well as a methodology for sales and marketing targeting, but it tends to break down at the top end of the market. We at Celsius International can help you optimise your sales activity and marketing communications for high potential accounts and prospects.
Views: 228 CelsiusInt
25.RDD 2010 - International Marketing Communications Strategy
 
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Le DVD retransmet l'intégralité de la cérémonie au tarif de 15 €. L'ensemble des recettes seront reversées à la Croix Rouge pour Haïti. Merci de mettre votre chèque à l'ordre de la « Croix Rouge Française Séisme Haïti » Pour toute commande, contactez Audrey Bouguereau : [email protected] et envoyez votre chèque à son attention : ESCEM, 1 rue Léo Delibes BP 0535 37205 TOURS Cedex 3
Views: 144 escem
Project Management: Creating a Communications Plan
 
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The project communications plan defines how you'll communicate and with which audience. Try our Award-Winning PM Software for free: https://www.projectmanager.com/?utm_source=youtube.com&utm_medium=social&utm_campaign=ProjectManagementCreatingaCommunicationsPlan Learn a few simple steps you can follow to create a communications plan for your project. Learn how to communicate with stakeholders and other audiences. All the best practices are right here.
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1673477 Brian Tracy
Cultural difference in business | Valerie Hoeks | TEDxHaarlem
 
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This talk was given at a local TEDx event, produced independently of the TED Conferences. One of the elements of the cultural difference between Europe and China is the importance that is given to relationships. In the West you would assume the importance to be the same, but there is a significant distinction. In China connections with the right people help you to get things done, to survive and to succeed. Whereas in the West content is predominant, in China the way people interact with each other strongly influences the working environment. 'Face' and long-term effects are taken into consideration. Valérie Hoeks (1982) studied Sinology at the Leiden University and has been active in China for over a decade as a traveller, a student and later as an entrepreneur. As soon as she set foot on Chinese soil she knew she would come back many times. In 2010 Valérie co-founded China Inroads in collaboration with with her Dutch and Chinese business partner. China Inroads provides a strong foothold for innovative companies that want to expand their business to the Chinese market. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 366444 TEDx Talks
Integrated Marketing Campaigns - An introduction
 
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An introduction to the subject of Integrated Marketing Communications and Campaigns (also called IMC) including an overview of some of the tools and theories available in connection with planning promotional activities using an integrated marketing communications approach. This video is aimed at marketing management students.
Views: 26588 Tine Wade
Marketing Mix: Promotion Strategy part 1
 
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Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?
Views: 30000 Soma Datta
Integrated Marketing Communications for International Marketing
 
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Overview of IMC issues and considerations for international marketing, designed for university students.
Views: 1888 MktgStudyGuide
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 134652 Graeme Newell
There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege
 
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How can I be successful too? It is a frequently asked question when people are confronted with the success of others. Franz Schrepf challenges us to look at our lives from a different angle and uses the basic principles of marketing to convince us that success is not just a matter of luck. By changing the way we present and promote ourselves we can gain agency and happiness. Franz Schrepf is a student at the University of Amsterdam, focussing on economics and business. He was invited to speak at TEDxAUCollege because of the inspiring way in which he uses the key principles of marketing theory to analyze and change our daily lives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 155039 TEDx Talks
Integrated Marketing Communication - International Experience
 
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Dr .Siti Hasnah Hassan From Universiti Sains Malaysia
International Marketing Communication
 
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P.O.Box 11465 - Jeddah 21453 KSA Tel. +966 12 651 1174, Fax. +966 12 653 1018 Email: [email protected]
International Communication Strategies with YouTube by Hein & Mück
 
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Next Level Marketing Solution! Web is on! Social Media Impact! Viral Videos are the new black! During our congress tour through north of Germany and France people asked us to actually bring our knowledge about communication strategies into the web. Our first marketing session: International communication strategies with YouTube. BAM!
Views: 699 HeinMueckTV
OneWorld Communications for International Marketing
 
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http://www.oneworldsf.com Short video highlighting the International marketing capabilities of OneWorld Advertising Agency in San Francisco, California. Features OWC owner Jonathan Villet, directed by OneWorld's Producer and Director of Creative Services, Fiona McDougall.
International Communications Strategy
 
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Launch of Silvia and Yang-May's book at The University of Chicago Booth Business School in London
Views: 605 XCulture100
TANIA BIANCHI - international expert in communication marketing sales techniques
 
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International expert in COMMUNICATION marketing, telemarketing, sales techniques, motivation and personal empowerment. FOR OVER 20 YEARS - http://www.taniabianchi.com CORPORATE TRAINER and coach of managers and entrepreneurs. PUBLIC SPEAKER at conventions. AUTHOR of books, articles and audio-video training programmes. Guest at radio and TV shows. Certified expert in Sex Education and sexuality counsellor. MORE IN DETAILS: …………………………….. Bilingual. Of Italian origins, she lives in England. In 1995, she was awarded THE PROFESSIONAL CERTIFICATE IN MANAGEMENT, with emphasis on Marketing, Data Management, Market Research, Customer Service and Client Relations. In 2014, she was awarded the BACHELOR OF SCIENCE (HONOURS) in PSYCHOLOGY, with emphasis on Biological Psychology: exploring mind, consciousness, neurology and brain, Cognitive Psychology, Behavioural Psychology, Child Development, Social Psychology and Counselling. Her working career started in SALES. It then covered a wide range of experience and consultancies in commerce, tourism and industry as well as high-level PUBLIC RELATIONS. She is now CORPORATE TRAINER AND BUSINESS CONSULTANT, PERSONAL COACH OF MANAGERS AND ENTREPRENEURS, PUBLIC SPEAKER AT CONGRESSES, CONVENTIONS AND EVENTS, GUEST AT RADIO AND TV PROGRAMMES. IN OVER 20 YEARS, SHE HAS: TRAINED MORE THAN 6,000 EMPLOYEES AND MANAGERS of renowned commercial companies, small and medium-sized businesses, non-profit organisations and multinational corporations such as: FIAT and Lancia Divani & Divani - Natuzzi Group (the most recognized furniture brand in the world among consumers of luxury goods) The Charming Hotels & Resorts of The World Technogym - The Wellness Company (the international developer and manufacturer of fitness and sports training equipment) Soennecken (the historic German office products supplier) Figurella (the biggest international weight-loss-system organisation for natural body toning and shaping) Tour Operators, travel agencies, hotels, call centres, software distributors, cooperatives and banks.  TAUGHT IN NATIONAL HIGH SCHOOLS AND ACCREDITED TRAINING INSTITUTES on communication, direct marketing, telemarketing, sales techniques, customer service, corporate strategies,  creativity, motivation, personal effectiveness, human potential and organisational development. AUTHOR OF BOOKS, ARTICLES AND AUDIO-VIDEO TRAINING PROGRAMMES. For over 15 years, Member of CIM "THE CHARTERED INSTITUTE OF MARKETING" (the world’s largest professional body of marketing practitioners), she is now also Member (MBPsS) of BPS  "THE BRITISH PSYCHOLOGICAL SOCIETY" (a centennial institution, among the most authoritative in the world). In 2002, she was recognized as Licensed Master Practitioner of NLP in London by Richard Bandler (the co-creator of Neuro-Linguistic Programming). Member of ICAA, the "International Crime Analysis Association", with Forensic Professionals, Research & Training Divisions and Interventions Teams. HER PERSONAL TRAINING is with the best internationally-renowned experts in communication and the development of human potential such as: Robert Cialdini, Richard Bandler and John Grinder, Deepak Chopra, Paul McKenna, Ross Jeffries, Roger Callahan, John Gray, Robert and Kim Kiyosaki, T. Harv Eker, Anik Singal, Joseph McLendon III, Anthony Robbins,  Brian Tracy and Jay Abraham. EXPERT IN SEX EDUCATION AND SEXUALITY COUNSELLOR From 2002 to 2006, studied Clinical Sexology, Sexual Health and Sex Education in Milan. Member of A.S.I. "The Italian Association of Sexologists",  since 2010, she is on the Professional Register of the "Italian Federation of Scientific Sexology". With her scientific research “FEMALE SEXUAL FANTASIES: do they really differ from men’s and have they changed in time?”, was presented at the 16th Congress of the European Society for Sexual Medicine (ESSM) - 14th Congress of the European Federation of Sexology (EFS) in Istanbul, at the 23rd Congress of the World Association for Sexual Health (WAS) in Prague and appears in The WAS 2017 Abstract Book published by The Journal of Sexual Medicine. PHILANTHROPIST Founder and supporter of non-profit associations for solidarity and charitable missions. In 2011, she co-founded  the non-profit Cultural and Social Promotion Association "ANIMA ETICA" promoting ETHICS IN COMMUNICATION IN THE WORLD and in 2014, she went as a Reporter on a two-month, humanitarian expedition in the Amazon for "MISSION BRAZIL". HER INTERVIEWS APPEAR on the media press of: RCS MediaGroup newspapers and periodicals, Hearst Magazines (Cosmopolitan), Condé Nast (Vanity Fair), Arnoldo Mondadori Editore and Gruppo Editoriale L'Espresso  and broadcasters such as: BBC World, RAI, Mediaset, Deutsche Welle World, SKY and Discovery Real Time. Official Website: http://www.taniabianchi.com WOULD YOU LIKE A TRAINING COURSE, A CONSULTATION, AN INTERVIEW… WITH TANIA BIANCHI? Write to: [email protected]
Views: 15519 TANIA BIANCHI
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4219628 TED-Ed
Education Abroad | Developing a Communication Plan
 
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It is important to develop a communication plan prior to studying abroad. VERIZON - https://www.verizonwireless.com/solutions-and-services/international-travel/ AT&T - https://www.att.com/offers/international.html SPRINT - https://support.sprint.com/support/international T-MOBILE - https://www.t-mobile.com/optional-services/roaming.html
Views: 847 USFWorld
Philip Kotler: Marketing
 
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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
Getting a Job in Marketing + What Kind of Salary You Can Expect
 
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Hi guys! Welcome to my new Friday series! I'm planning on covering a huge variety of topics but today's video is a career-related one covering the basics of getting a job in marketing, what kind of salary you can expect and what a typical day might look like. I've broken down the content into sections and listed them all here for your convenience, in case you want to skip to a particular part: An overview: 0:32 Agency vs/ In House: 3:55 Job Titles and Salary: 4:51 What an average day could look like: 9:11 Marketing misconceptions: 11:14 Tips on getting a job in marketing: 13:51 Please note that this is all based on my experience, particularly in London. It will likely differ according to what location you live in and what the job market is like. ************************************** Link Love: Blog: http://www.chaseamie.com Instagram: https://instagram.com/chase_amie/ Twitter: https://twitter.com/chase_amie Pinterest: https://www.pinterest.com/chase_amie/ Facebook: https://www.facebook.com/chaseamieblog/ Snapchat: ChaseAmie Email: [email protected] ************************************** Mailing Address: PO Box 71117 London SE18 9LR United Kingdom ************************************** Disclaimer: This video is not sponsored. Occasionally companies will gift me items however this will not affect my opinion if and when I do review said item. I will always mark reviewed items if it/they have been gifted. That said, the vast majority of items are bought with my own money. Some of the links used are affiliated. All paid-for content will be clearly stated. ************************************** Have a question? I have a page on FAQs right here :) http://www.chaseamie.com/faqs
Views: 191003 Chase Amie
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 89667 365 Careers
The Marketing Mix - The 4 P's of Marketing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 52431 365 Careers
PR.I.MA: MSc Marketing & Communication, Specialization in International Marketing
 
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The graduation ceremony of the PRIMA class of 2011 took place in July 10th, 2013. Meet our graduates!
International Business and Marketing Communications
 
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Mehernosh B Pithawalla, General Manager - International Business and Marketing Communications, Godrej Security Solutions. We are launching Godrej Power play, the first of its kind initiative in India
Views: 87 HYBIZTV HD
Cross-Cultural Management
 
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This video describes the 3R approach to working effectively in a cross-cultural environment. The 3Rs consist of (1) Recognizing cross-cultural differences, (2) Respecting differences, and (3) Reconciling differences.
Views: 35354 Shad Morris
Minor Marketing Communication @ Tio University
 
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www.tio.nl/en - Do you want to know more about marketing? Learn how to create a marketing plan for your brand, to think out of the box and how to make a creative concept for your plan. The Marketing Communication Minor at Tio is a great way to develop your marketing skills and creativity.
Views: 65 Hogeschool Tio
Evy Chen - Marketing Communications
 
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Evy Chen '10 is the owner of Evy Tea. She majored in Marketing Communications and launched her business by participating in Emerson's E3 program.
Views: 166 EmersonCollege
How to develop your Communication Skills by International Keynote Speaker Simerjeet Singh | CC 8
 
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How to develop your Communication Skills | International Keynote Speaker Simerjeet Singh on how to improve your communication skills | Law Of Paying The Price | Coach On Campus 8 | Tips For Effective Communication Skills International motivational speaker, Simerjeet Singh, brings out to us a very important aspect without which our life will become numb. COMMUNICATION is an art to express our feelings and emotions to others, but a successful person is a one who is able to communicate well. #CommunicationSkills #CommunicateWithConfidence #CoachOnCampus Simerjeet renders tips for effective communication skills by illustrating the LAW OF PAYING THE PRICE, where he emphasizes to put in the best efforts to receive the desired outcome. As the old saying goes, Communication Works For Those, Those Who Work At It! Continue to put in same efforts, the outcome too will continue to be the same. Therefore, change in efforts to change the outcome. Simerjeet also clarifies the misconception between developing effective communication skills and effective English speaking. For more information, please visit his website: http://www.simerjeetsingh.com Follow us on: Facebook Page: http://www.facebook.com/cuttingedgeINDIA Blog: http://www.simerjeet.wordpress.com LinkedIn: https://www.linkedin.com/in/cuttingedgeindia/ Subscribe to our YouTube Channel: https://www.youtube.com/user/CuttingEdgeINDIA
Views: 5583511 Simerjeet Singh
Integrated Marketing Strategies, Allen Press Webinar
 
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It may be true that no plan survives first contact, but inconsistent, disconnected marketing efforts are doomed from the start. An integrated marketing and communication plan helps ensure a consistent message, keeps staff on track with important deadlines, and provides measurable objectives for improvement. Join us to hear tips for conducting market research and learn how to create an integrated marketing and communication plan to improve your communication efforts.
Views: 169 AllenPress
Marketing Communication Plan - The electrification of road transport
 
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The purpose of this marketing communication plan is to exploit renewable energy technologies in terms of electrification of road transport in order to understand how electric and hybrid vehicles linked to smart electricity grids with intelligent vehicle charging systems are tailored to customers' needs. We made a market analysis and we proceeded trying to elaborate some marketing tools in order to engage people and make them aware of our project.
Views: 154 Pasquale Carlucci
Multilevel Marketing: Last Week Tonight with John Oliver (HBO)
 
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Multilevel marketing companies claim to be legitimate businesses, but some seem awfully…pyramid shaped. John Oliver and Jaime Camil demonstrate how they work. Connect with Last Week Tonight online... Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight Find Last Week Tonight on Facebook like your mom would: http://Facebook.com/LastWeekTonight Follow us on Twitter for news about jokes and jokes about news: http://Twitter.com/LastWeekTonight Visit our official site for all that other stuff at once: http://www.hbo.com/lastweektonight
Views: 16503604 LastWeekTonight
Marketing Techniques Used by Big Corporations(Hindi) - 22 Immutable Laws of Marketing in Hindi
 
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Click here for more gyan: https://goo.gl/7ROpgP Get the book: http://amzn.to/2s1cTxC (Click on paperback) In this video I will show you the 22 immutable laws of marketing in hindi. If you want to be in business, you have to know how to market yourself. And how you have to know how to do it well. A lot of people think that a good product is all that matters, that if you build a good product, then people will come of their own. Click here for more gyan: https://goo.gl/7ROpgP Subscribe to my email list: https://goo.gl/qvKZUK Facebook page: https://goo.gl/B6r4HU Instagram: https://www.instragram.com/lifegyan How I record my voice: http://amzn.to/2mvDAbc My laptop: http://amzn.to/2r7yI1H That is not true. A lot of companies have an incredible success just due to their marketing strategies, apple and nike being notable examples. Using effective marketing, you can anchor your product in your customers mind, and turn them into loyal fans. That's all business really is at the end of the day, understand people's psychology. Al ries and jack trout have over 40 years of marketing expertise, and using all the knowledge they had at their disposal they created these 22 laws of marketing that have stood the test of time. It is imperative that you know these laws if you're in business. Contact: [email protected]
Views: 623072 LifeGyan
Think Fast, Talk Smart: Communication Techniques
 
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Communication is critical to success in business and life. Concerned about an upcoming interview? Anxious about being asked to give your thoughts during a meeting? Fearful about needing to provide critical feedback in the moment? You are not alone! Learn and practice techniques that will help you speak spontaneously with greater confidence and clarity, regardless of content and context. Recorded on October 25, 2014, in collaboration with the Stanford Alumni Association as part of Stanford Reunion Homecoming and the Graduate School of Business Fall Reunion/Alumni Weekend. Speaker: Matt Abrahams, ’91 Matt Abrahams is a lecturer at the Stanford Graduate School of Business, teaching strategic communication; he also teaches public speaking in Stanford’s Continuing Studies Program.
2016 Corporate Communication International Conference Plenary
 
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I invite you to view 2016 Corporate Communication International Conference Plenary moderated by director Michael Goodman with Ogilvy’s @Stuart Smith and yours truly. It was an honor to participate and please be sure to pay close attention to the first 30 seconds where I tie my shoes. :) To ease navigation, you may find sections at 3’, 8’, 11’ 44”, 16’ 55”, 19’ 37”, 21’ 47”, 24’ 34”, 28’ 56”, 40’ 15”, 41’ 39”, 44’ 33”, 47’ 20” OR 48’ 48” of interest. You can visit CCI at www.corporatecomm.org
Views: 479 Ray Kotcher
Indy Chamber Global Indy Export Bootcamp Webinar Series: Global Marketing Communications
 
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Featuring Kevin Flynn of Caldwell VanRiper (CVR) and Andre van der Meer of AMIN EMEA
Views: 33 Indy Chamber
Master of International Communication Graduate - Ernie Kim
 
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Master of International Communication develops the media communication, international relations and cultural studies skills you need for an international career. With an option to complete an internship and the opportunity to combine the degree with the Master of International Relations or the Master of International Business you will gain an in-depth understanding of the communication theories and strategies to respond to the changing business and social environment. Learn more about International Communication. http://courses.mq.edu.au/mintcomm
Views: 2041 Macquarie University
Perspectives on Communication Strategies of the International Olympic Committee
 
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Feb. 15, 2012: Perspectives on Communication Strategies of the International Olympic Committee The USC Annenberg Institute of Sports, Media & Society welcomes Françoise Papa, Université de Grenoble -- Stendhal, Emilio Peña, Director Olympic Studies Centre at Autonomous University of Barcelona, and USC professor William Morgan for a discussion of the strategic uses of media by the Olympic Committee and by cities and sponsors of Olympic Games. For more on USC Annenberg Institute of Sports, Media, and Society: http://aisms.uscannenberg.org/
Views: 381 USC Annenberg

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