"Academy of Art University's School of Fine Art presenter Michael Cuffe shares social media marketing tips for building your art career and more.
Established in 1929, Academy of Art University is the largest accredited private art and design school in the US. Visit http://academyart.edu to learn about total costs, median student loan debt, potential occupations and other information.
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This guy totally lost me 18 mins in, after the second time he mentioned porn. Not funny. Not when I'm here trying to learn feom a professional. I'm no prude, if something can somehow be twisted into sexual innuendo- I am just the person to tell that joke, but only to my friends & spouse. In fact, the mere mention of sexual type things makes A LOT of women uncomfortable. Between that & his massive ego, any good info he may have had got lost. All I gained from that 18 minutes was that he had porn on his mind, that he claims he's been successful at a whole bunch of jobs...Hollywood... Angelina Jolie... some website...blah blah blah.
I think I used to be in my self that way but I grew so close to my inner child and exploring sexually I Literally found out more about my own abuse issues I fell in love with my Body in a healthy way I examined it as I grew I saw that I was a sexy Intelligent spiritual woman and I was Pure ...I went thru so many changes with my Muse I can say the one thing is true I love God and Goddess all thru this ..a bit crazy for a conservative like myself but I am such a free bird God of my Understanding taught me to fly in a dif way...Bless you try not to shut down your slf or be to rigid ..study Nature its always moving love you blessing s
Unfortunately, sex sells. And most people have no idea what good art is. Their not trying to have a relationship with art and its meaning - not even for themselves. Somebody says it's art - it's nicely framed - it's on social media - the "artist" or rather painter has a studio, an easel and lots of paint and brushes - to many people that's art.
This place is a scam. They have federal law investigations involving committed fraud for requesting federal funding and federal grants to students without accreditation! Also several many local law court complaints for code violations on more than twenty five downtown Sf buildings conveniently converted into dorms without permit charging students suddenly apparently rent for an unaccredited building! This school is everything REALSTATE not ART or REAL ART EDUCATION. Look for the FORBES magazine article about Elisa Stevens the owner! WHAT A SCAM THIS PLACE IS! MANY many employees specially under the supervision of the “film department” had to place court complaints because the real lack of advanced and scams and discrimination on the work place which the school never cared until on court! Go to a real school Berkeley, UCLA, NYU not to a business for profit to take your loan away and to give you this 🖕
I really appreciate your tips on Art on how to start an Art career and business. I am a final year student at a technical university in Zimbabwe. I actually enjoyed your seminar on galleries, social media marketing of work, how to present artworks and so on. Thank You Sir very much
Hi Distinguished Artistes, i am setting up an Artist Studio and wish to partner and patronize great artist just so am able to feature real cool, interesting and lovely paintings at my gallery. Please whatsapp me via +4917(two)(two)08137(two) OR send a message to me via Facebook: Faronbi Adedamola. I look forward to getting messages from you guys soon as i hope for a long term business relationship with you. Cheers!
Of course artist hate to use word branding...and why? you just explained it...you telling people to do more instalation to go to museum is just branding, that's tottaly why artist love to do art, that is the opposite. I think you can also see it in galleries and in museum that it os just artist' strategy and the art work is acually empty, shallow...the main impulse should be the idea..not the result what can I get when I do this and this...that is economy, politics, advertisment and marketing...and creating culture and art is something tottaly different and should be true to the author...
Oh and you need a website ! hahaha, so do you need galleries or not, how do you find collectors, by posting on instagram ?? this video is a bit too general and simplistic, go more into details, dont just say you need to have a facebook page blablabla, a 5 years old knows that. thanks
This was excruciatingly low on content. When you stand before a group of people and say "Give me your attention" and then you tell a 10 minute personal biography, which in no way relates to the topic of the discussion, you have wasted people's time and done more harm than good. I literally had to stop watching after 30 minutes because it was just too frustrating to watch the speaker repeatedly go off topic, with countless dead end tangents.
+Mark Montana And did he actually at 38:20 pronounce 'scheme' as "shhheeme"? Lately I've decided the world, and the art world, would be far better off if artists considered themselves as craftspersons, worked and ran their affairs accordingly, rather than followed the modern critic/Gallery circuit where insane fortunes are built upon frequently insane works. Ego-driven art is usually as indulgent, narcissistic, and empty as the heads of the uber-wealthy who buy and display mega-art as hunters display mounted trophy heads.
well, of course, everyone will have their own, personal preferences. But Public Speaking 101 would suggest that a speaker offering marketing solutions for artists, should no only have a clear outline of topics, but also include distinct, actionable tasks, beyond vague "get yourself an artist Facebook page". It's ludicrous and I'm embarrassed for him.
He may as well have said "Get yourself a Lucky Rabbit's Foot and pray pray pray for success". Complete and utter waste of time to watch this.
+Mark Montana he did kinda go off topic at some points but if he didnt tell us about himself i wouldnt be interested in paying him any attention i'd ask myself "why should i listen to this guy who is he?"
Your video validates everything I've been doing myself and saying to people for the last 3-5 years. I use Instagram, FB, Twitter, etc. HOWEVER, I found you via Youtube, your on Youtube, my last gallery used Youtube (more than any other site) and I've gotten sales and continue garner a solid buyers and fans thru Youtube. Pinterest the same thing.
As an art buyer, I personally don't need to see what the artist looks like, or even know much about them. It's cool to have a bit of mystery. Sometimes seeing too much about them exposes that they too are just ordinary people trying to make a living and not higher beings magically channeling some powerful thing from the ether. It might make the work come down a few notches in one's mind.
When I find out an artist copies the work of others, it's a big let down. It's also a let down that so many don't care about this. You don't buy an "original" work of art thinking there are 200 more almost identical to it out there. That's the stuff of scrap-booking and craft-making, not "real" art in my opinion. It's okay though, it makes artists with the courage to truly express their own voices, stand out more. Well, it's not okay, but I can't do anything about it.
Do you know what the vikings did in war? They would take their ships to oversea and upon arrival right before the battle they would burn their ships down. Because in that way they would only have two options at the battle. Win or die. Their was no option for retreat anymore. I think that's amazing.
I went to university. Well 2 universities as a matter of fact. And Right before I would get my degree as in two courses before my graduation, after a few years of studying I would just quit. I didn't knew that I would do that twice when I started. But after a while I just wanted to burn my boats before I would think about retreat. For me A degree would only be a good backup plan and I didn't wanted a backup plan. I wanted to burn all escaping ways. I just wanted to fulfil whatever was in me. And here I am a few years later as a young artist, still not regretting it.
I think that's a different attitude Chirho just saying. Nothing is better or worse ... It's just a different attitude.
And when exactly do you make art? Sounds like one has to spend all day just managing the umpteen million social media things. I bet you can choose a couple of favorite ones and rely on search engines to help you be found.
I completely agree that as an artist, you must have your artworks disaplyed online so more people can see your art and talent. Unfortunately, still a lot of artisits, especially older ones who are not so good at technologies still have against attitute to do so. Disaplying your art on Internet and social medias is an essential precondition to reach your career success, artists should understand more knolwedge of marketing, and a attractive personality is also important, and with some luck, artists can reach success
soy junior lazo dueno de juniormania555 sigue con tus consejos estan chingones necesitamos seguir aconsejando gente para que el arte nunca muera por que en estos dias la gentecre todo de lo que ya esta creado ''lo que existe en los smart phones''
Hey if anyone here likes the site redbubble, maybe you could consider looking my profile up on there and taking a look at my art I have for sale, I'm just starting out and would appreciate you just taking a look. My username on redbubble is CanniTheNomad. Thank you.
+randy yankam In my opinion you can share your learning progres..I saw a lot of art account show their work in progress, or just some daily doodles and sketches on their instagram.. I mean it doesnt have to be masterpiece all the time, unless its a portfolio on website.. XD
This is great for artists to understand about attitude and first impressions. I think the message is misunderstood that social media is the only way and only thing you should be doing. What he is saying is that instead of waiting around to be discovered you can utilize tools to make a living for yourself doing what you love. Be yourself be confident and dont be afraid to put your work and yourself out there. How can you expect to learn if you don't open your mind to other ideas and perspectives?
I notice this artist charmine is a very pretty girl women in the interenet are popular especially if their pretty she do not need to show her work just she herself and the art will sell along with her. hey I bet mostly male audience watch her.
Lol sadly if your work is REALLY great, it will end up on a ForeverXI t-shirt before you sell it to anyone... then MAYBE you'll get recognized (though not thru forever21 admitting they stole your idea) and end up selling your work for a fraction of what the "thieves" made with your intellectual property... Internet fame is a double edged sword.
Michael Cuffe, I must say, without reservation, your style, your manner, your persona and your values are very inspiring. I applaud & admire you for someone barely over 30 yrs old, you emanate a polished-successful vibration, which translates as confidence and eagerness for more. If I owned a business, I would definitely hire you to train my employees, because your message in this video isn't just about art, it can be applied to any career. I really like your "aware" approach. For someone so young and together, you're VERY wise, and extremely pleasant to look at (eye-candy). thank you for sharing!
1 major issue with facebook , insta, etc etc are the endless nonTalented people who promote heavily. You can easily find someone who's art looks completely amature and is basically crap who has 2400 likes on a Facebook page.
For some this amount of 'fans' gives the illusion that 'hey he/she must be really talented'' even tho the work is horrible, even laughable.
There is a market using facebook etc, - but 90% of your 'likes' are just people who like to look at it. And they'll never buy it most of the time.
It's important to understand the massive difference between true real talent and great art - as opposed to someone who just overSocial Media's their image to death constantly pursuing likes. The Facebook reality is like a double edged sword.
His ''all of you here are talented'' line early on is incorrect.
This is part of the problem. Only about 20% of Artists are actually talented in art.
And as i keep watching this vid after the 50 minute mark ( came back to it )
.... the speaker here is selling his ideas a bit , he's selling the kimKard type of way that fame is what sells as much as Art.
Charmaine Olivia does sell her looks. No doubt whatsoever that half or more of Charmain's likers // fans etc are just guys looking at her body . She's a decent artist -
But a real artist is a jeremy mann type - only art is what he shows on his sites, only art. and because he's great, he's a known artist. I love the fact that i can't find much about him personally , tho i'd like to see some process.
There's JeremyMann -Artist There's Sylvia Ji, a real artist who does not have to show her body etc to get attention cause she's so talented.
Then there's the show offs who wear short shorts and sell their ass.
BlackOpal: I love me some Jean-Michel Basquiat now:) His work may "seem" like banging...but much like a diamond in the rough that seems like an ordinary rock, Basquait actually created a language through art that is very provocative, which few artists are able to accomplish.
We think nothing of counting Pablo Picasso as a great artist but I've seen his works personally and their okay at best. But he too created language through art...cubism! People, collectors, Are willing to pay big money for that!
To address your comment though, I think that "art" may simply come down to what you like and how much money you have to pay for it. I love art. Original art. I paint and have been financially successfull. But people ought to buy what they want. If they consider it art "so be it." Who am I to judge?
There are too many venues available where people can buy art for an artist not to be able to make some sales.
Finally, I love, love many (but not all) of the pieces I paint. That is fulfilling for me. THEN I think about sharing and selling. A lifestyle...not simply an assembly line of production.
+S. Gillespie - and then you have 65 million dollar Jean-Michel Basquiat. I thought banging paint onto canvases was all the rage this year... The world of buying and selling art is a sham, we all know it. And how do you define talented except by how many people like it and how many will buy it?? Is talented enough to impress 1 person sufficient to be called an artist or gain you permission to show your friends on facebook? And how is art that isn't seen supposed to get people to like it?
Funny enough, I think yours and rimetime's objections are unnecessary, it is simply a language problem. 2 kinds of art; art produced for sale or fame, a commodity, and art produced to express a human thought. I don't facebook or twitter etc., but the apparently slash and hack 'painters' selling themselves so shamelessly all over the web, they are no different than a Chinese factory banging out a million porcelain vases a day, or paintings for that matter, lol. They market them and sell every one of them, all year, every year.
+momentinpassing - lol, thanks for saving me the time. I think it's the second of the 3 questions. He is confusing the world he lives in with the world he thinks he deserves to live in. Big difference.<---😄 see what I did there.....
I don't see the point of your comment. A big part of success in life is based on popularity which works in ugly ways. Is that your point? Or are you denying that it's true? I don't get it. You're angry with the way the world works?
David Ortega: No it isn't. Crappy art is someone's attempt to create art - they are painters to be sure but not artists - not yet. Someone hanging on a piano wouldn't be called a pianist or musician. You've got loads of people banging on canvases with paint!
Dear Michael I’ve watched your video and I am impressed with the message. I am Fine artist painter and I plan to develop my art career in the way that my artwork will participate in Exhibitions at World galleries and auction houses. What would be the best way for me to make first steps towards above direction? I would be thankful if you could type my name into Google browser and assess my portfolio and post some comments and advice via email twit or G+. Kind regards
You are an angry and sad person aren't you. That's why most ppl with a real job hate where they work at, it give them stress working in a small box sitting in a PC all day and doing the same thing day after day....oh boy now that's a job.
Would you like a job you work at or a job you love doing and just being there day after day makes you happy. Most of the things you see now got design by an artist everything. From you're home to you're clothing , electronics and etc etc etc...... So plz stop trying to kill pols dream. So Have a good day sir or ma'am what ever you are.
Hack teaching Hackistry.....concentrate on your work and meet people....every great artist has done it through Luck and "you make your own Luck"(MEET PEOPLE)...Anyone that would found an "art organization" and call it "Warholian" is dubious...He is correct, though- Art is the ultimate luxury item....concentrate on your work and make something Whole-Assed....
lionstanding the Speaker is definitely gay. His whole strategy is the gay male model for success and it seems to work. I'll listen to it but I'll also work harder to make great art by improving my skills and my growth as a human.
Only partly. He's correct on some points, it does just get to be annoying on others because of the overwhelming amount of bullshit on social medias.
He's wrong when he says ''you are all extremely talented, that's why you're here'' <--- my bet is that 10 % of them are talented, the others want very badly to be and they are not but their friends and family do not tell them.
you're correct tho, do work and meet people. It's actually sickening to see so so many attention seekers on facebook and the other social things just looking for constant likes, ugh. Even the speaker here says he goes into companies with the intent on figuring out how they work - not to support them.
Most lookers and likers do the same on fBook
Relevant marketing information for the artist with overview and how to. Kudos to Academy of Art, NY, relevancy makes for excellent, sustainable institutes of higher learning! Any insight on marketing artspecifically is good information and always needed. Would like more info on what goes into that FedEx package to the art gallery, i.e. what constitutes well done art image copies, what size, how many to a page, xeroxed, etc.?
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